The 2nd Beyond Football Conference is an international educational event, dealing with aspects of management, innovation, and the development of professional football. We bridge the gap between sports management education and innovation. The Beyond Football Conference has an unconventional character and a number of substantive distinctions that distinguish our conference from events with similar themes. The original concept for the management and development of professional football, as well as the idea of implementing it in the context of the conference, creates the “Beyond Football Conference Identity”.